Unscripted Identifying a consumer with unmet needs, “Unscripted” was created as a R&D brand of cards & products for the consumer who places high value on inspiration & spirituality. Lead the creative development, R&D, & art direction. justWink High-profile, innovative, trend forward, mix of conventional & humor, boutique, Gen Y brand developed to attract the new consumer who’s not a card buyer. Key player & lead in all aspects of creative development of award winning brand. InRhythm Sole creative direction & implementation of high-impact brand strategy, resulting in significant overall brand improvements & increased profits. Lead the successful creative strategy & art direction resulting in multiple top sellers. Target buyer sited styling & concepts to be used as inspiration for future AG product. House of Fallon Co-developed strategy & creative direction for a (pending) brand of cards & products for Jimmy Fallon. Unfortunately, this line was paused, but I’m really proud of how it came out. Starbucks Co-lead creative direction, strategy & art direction of a brand of cards & products developed for Starbucks. (Not in stores yet, partnership details being worked out.) Everyday Grace Challenged to develop a fresh take on a long standing traditional product with loyal religious consumers, balancing religiosity & occasion content. Attained highly positive feedback from internal clients, external clients, focus groups & sales results. Lead creative development. Picked up by Target. “Reboot” Macro Trend Presentations Creative direction of trend presentations communicating how to analyze macro trends into mass market product. Misc Projects, Art Shows, Freelance Hi, New Trend Team Leader & management of team which researched, tracked, analyzed, & forecasted consumer behavioral trends delivered through vision boards created by team. Developed trend tracking tool which aided in illustrating & pin pointing the arch of a trend, providing more relevant product development & content to resonate with maximum consumers. Illustration A bunch of these illustrations are mine, but for more illustration samples please visit my Behance page (which probably isn’t very updated) : ) Special Features, Crane’s & Co., Conventional Card Art directed a wide range of card products for the conventional, mass market consumer including multiple top sellers that continued to roll into lines for 7+ years. Due to sales, design styles and concepts were applied into multiple lines, selected to be showcased in advertising campaigns, displayed in multiple showcases, & showcased in client presentations. Zenfetti: Target’s Differentiation Challenge Target’s challenge to us was to develop a brand of cards that stood out & differentiated from product around it, with the intention of bringing new consumers to the aisle. Lead creative development of a disruptive brand with an attractive visual impact. Zenfetti was chosen by focus groups & internal leaders from 12 brands created for the Target differentiation challenge. Picked up by Target.